In a bid to crackdown on password sharing, Netflix will test charging primary account holders an additional fee for the privilege.
In a blog post yesterday, Netflix said it will begin testing ways to make users pay for sharing an account outside of their household. The approach will be trialled Chile, Costa Rica and Peru.
The ‘add an extra member’ feature will allow members with Netflix’s Standard and Premium plans to add subsidiary account for up to two people they don’t live with. Those people will have their own profile for less than the cost of a separate Netflix plan.
The costs in the three countries above are: 2,380 CLP in Chile, 2.99 USD in Costa Rica, and 7.9 PEN in Peru.
“While these [household plans] have been hugely popular, they have also created some confusion about when and how Netflix can be shared,” Chengyi Long, director of product innovation, says
“As a result, accounts are being shared between households — impacting our ability to invest in great new TV and films for our members.”
“So for the last year we’ve been working on ways to enable members who share outside their household to do so easily and securely, while also paying a bit more.”
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