In a surprising turn of events, Saudi Arabia is set to open its first alcohol shop in the Diplomatic Quarter of the capital.
However, this development is not a broad relaxation of the country’s longstanding alcohol prohibition. The store will be exclusively accessible to non-Muslim diplomats, with strict purchasing quotas and registration requirements enforced through a dedicated application.
Customers will be required to keep their phones in a designated pouch while browsing the selection of beer, wine and spirits.
While some see this move as a potential first step toward wider availability, the majority of the country’s 32 million people will see no immediate change.
Residents express mixed sentiments, with concerns about the impact on Saudi Arabia’s cultural identity and worries about potential societal repercussions.
The decision aligns with Crown Prince Mohammed bin Salman’s Vision 2030 reform agenda, aiming to transform Saudi Arabia into a global business and tourism hub. Analysts suggest that allowing alcohol “in stages” may play a role in attracting more foreigners.
The government frames the policy as a measure to counter the illicit trade of alcohol among diplomatic missions. The incremental approach, viewed as a controlled change, reflects the government’s cautious stance on a sensitive issue.
While restaurant insiders remain uncertain about the immediate impact on their businesses, some anticipate potential benefits in attracting international visitors.
The long-term consequences and possible expansion of alcohol access in Saudi Arabia remain uncertain, leaving businesses and observers to navigate a complex and evolving landscape.
[Image created via MidJourney]