This instalment of Thoughts In A Culli puts Rick Ross front and centre as he touches down in London, bringing his larger-than-life presence to the city’s streets. Riding through in a Rolls-Royce Cullinan, the MMG figurehead reflects on the journey that shaped him—from his early days on the road alongside Jay-Z to building Maybach Music Group into a multi-million dollar powerhouse.
Throughout the conversation, Ross revisits key moments that defined his rise, including his widely publicised legal dispute with 50 Cent. Speaking openly, he shares his perspective on the situation, even suggesting that seeing the financial details during the case shifted how he viewed the rivalry.
Beyond past conflicts, the episode dives deeper into Ross’s evolution as a businessman and strategist. He speaks at length about his approach to wealth-building, from expanding his real estate portfolio to growing his stake in brands like Wingstop, outlining how he’s translated music success into long-term financial security. There’s also a focus on discipline and longevity—how he’s adjusted his lifestyle, prioritised health, and maintained relevance in an industry that constantly moves forward.
Looking ahead, Ross offers insight into his next chapter, teasing his upcoming 12th studio album, Set In Stone. Positioned as another statement release, the project reflects both his legacy and his ongoing ambition, reinforcing his mindset of constant growth while staying rooted in the identity that made him one of hip-hop’s most enduring figures.