News 11 November 2021
Author: Courtney W

Uber Raises Prices In London By 10%

11 November 2021

In an attempt to attract more drivers, Uber will be raising its base fares in London by 10% – the first time the company has raised its price in the capital in four years.

According to the Standard, drivers were told on Wednesday that prices will rise by 10% in London from today (November 11), while fares for peak time airport trips will rise by 25%.

The rise will see Uber’s minimum fare in the capital rise from £5.00 to £5.50.

It’s the first time the ride-hailing app has raised its base price in London since 2017.

Since lockdown restrictions were lifted over summer, demand for Uber rides has soared drastically but the number of drivers on the app has not risen to meet that demand.

By raising its prices, Uber hopes it will attract more drivers to sign up to the app.

An Uber spokesperson for Uber said: “We’re making these changes to help provide a better rider experience, by signing up more drivers to meet the growing demand.

“We know people rely on Uber to book a safe trip around London and this small fare increase will help reduce wait times. As always riders will get a fare estimate before booking their journey.”

[Image by NYC Russ via Shutterstock]