From freshly releasing a collaboration on some new Air Max with Nike, to being crowned one of the countries best dressed men by ‘GQ‘ magazine, Skepta’s impression on the fashion world in 2016 is a massive one.
He’s just made another footprint in the industry, as he has joined forces with Japanese casual wear retailer, Uniqlo. Alongside photographer Cate Underwood, BBC Radio 1 DJ Benji B, film maker Sean Frank, fashion designer Hana Tajima and model Munroe Bergdorf, Skepta has been named as a new cultural ambassador of the brand.
The news comes as Uniqlo are relaunching their global flagship store, as well as announcing a partnership with Tate Modern. Uniqlo decided to choose the six individuals because they, “reflect the creativity, positivity and diversity of London in 2016”.
John C Jay, President of Global Creative for Fast Retailing, commented on this saying, “London is one of the most diverse cities in the world and a true creative and cultural utopia. At Uniqlo, we believe ‘utopia’ is more than just a place; it is a means for self-expression, through design, creativity and cultural diversity.”
He went on to add, “We wish to celebrate the special connection we feel with London, which was after all our first overseas market almost fifteen years ago, and believe that our new campaign, called This Way to Utopia, and campaign ambassadors showcase this in the best way possible.”
Check out Skepta’s Instagram post below, where he announced he has joined forces with Uniqlo. Hopefully we can see Skeppy, drop a collection of his own tracksuits in the near future. Long live tracksuit mafia!