News 20 June 2022

Krept & Sasha Ellese’s Skincare Range ‘Nala’s Baby’ Sells Out Ten Minutes After Launching Online

20 June 2022

Krept and Sasha Ellese Gilbert’s brand-new skincare range for children, Nala’s Baby, has sold out ten minutes after launching online!

The range launched on the official Nala’s Baby website today (June 20) and sold out within minutes.

If you weren’t quick enough, don’t panic as Nala’s Baby is still available in Boots stores now and will be available on Boots’ online store tomorrow. The Nala’s Baby website will also be restocked this Friday (June 24).

Announced last month, Nala’s Baby is a skincare range for children made from 99% natural ingredients and has been scientifically developed for newborns upwards and includes body wash, shampoo, bubble bath, conditioner, body lotion, oil and body butter.

It’s also the first British-made skincare range for babies to be sold on the high street with a perfect zero rating on Think Dirty – the product-rating app which monitors harmful chemicals in personal care products.

The concept of the range was inspired by co-founders Krept and Sasha’s daughter, Nala, who suffers with eczema.

“Sasha and I are delighted to finally bring to market our zero rated baby product by Think Dirty, something that all parents can take advantage of for their own babies and children,” Krept said when announcing the range. “This was crucial for us as we, like many other parents, struggled to find the right products to use from birth for Nala’s skin.

“We wanted the range to be available to as many people and for as many skin types as possible, while bringing the magic to bath and bedtime for all families across the UK.”