News 21 September 2021

Wolverhampton Wanderers Launch New Record Label ‘Wolves Records’

21 September 2021

In a move that brings football and music together in a way like no other, Premier League side Wolverhampton Wanderers have launched their own record label!

Dubbed Wolves Records, the new label from the Wolverhampton Wanderers is in collaboration with Warner Music UK’s Alternative Distribution Alliance (ADA) and will initially focus on artists in the Midlands.

The label hopes to expand internationally in the future and is accepting submissions from local, national and international artists online.

Musicians signed to Wolves Records will not only have access to the Premier League club’s reach, but also the marketing and distributing expertise of ADA.

To help them on their search for some of the finest talents out there, Wolves Records have teamed up with various A&R and production consultants, one of which is the multi-talented Wolverhampton-hailing S-X whose worked with the likes of Skepta, Childish Gambino, Meek Mill and more.

S-X said: “Wolves and the city of Wolverhampton are both very close to my heart, and I am deeply passionate about giving talented young people from this area the best opportunities, and the rich musical talent that the West Midlands has to offer.

“I am genuinely looking forward to seeing how Wolves Records can impact the music industry and support new artists, and I’m also very proud that it is my club that is going to be the first in the UK to venture into music in such an authentic and exciting way.”

Peter Rudge – who has managed The Who and The Rolling Stones – has also joined Wolves Records as a strategic consultant. 

“Wolves and Warner Music’s ADA will merge these two cultures and partner in combining their respective skills and assets to develop Wolves Records, and in turn support, nurture, and encourage the local music community,” Rudge added.

“I am thrilled to be involved in this initiative, to be able to be part of creating Wolves Records, and thus merging two of mine, and the world’s, great passions – football and music.”